Month: September 2015

Dark Social: What it isn't.

I’d heard the term “Dark Social” on a client call about two months ago, I googled it and balked at the definition. “Dark social¬†describes any web traffic that’s not attributed to a known source” Allegedly coined by this article¬†http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/, which Read More