Category: Social Media

Dark Social: What it isn't.

I’d heard the term “Dark Social” on a client call about two months ago, I googled it and balked at the definition. “Dark social describes any web traffic that’s not attributed to a known source” Allegedly coined by this article http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/, which Read More

Neighborhood Blogs: helicopter sightings

Have you found your local neighborhood blog yet?  They’re all the rage, informative, community-oriented, and often quite amusing.  One of the frequent “hot topics” is: WTF Just flew over my house!? Pretty much any low-flying object (including exotic birds) will Read More